Commercial Observer reported from an industry forum where RXR, Thompson Thrift, and Bell Partners leaders described centralizing data infrastructure before layering AI on top. Panelists said useful AI starts from specific problems named by maintenance, asset management, and property teams, not from technology for its own sake.
Why it matters to multifamily marketers
Marketing leaders can use the same playbook: pick concrete leasing or resident problems to solve with AI rather than buying tools in search of a use case.