Google announced changes to AI Mode and AI Overviews that put inline links higher in responses, add a dedicated section for the one or two official sites that answer a question, and bring article carousels to more locations and languages. Google also said it will not share click data for AI responses with site owners, so publishers still cannot see how often an AI answer sends a reader to their page.
Why it matters to multifamily marketers
If an apartment website cannot earn one of those prominent spots in an AI answer, more renters could finish their search without ever visiting the community site, so claim the official page for your property, keep structured data clean, and publish the kind of specific, locally sourced content AI tends to cite.