Most renters use listing sites and search engines, and Google now puts an AI summary on top of many searches: 18% of them in one Pew study. Your Google Business Profile, your website and fresh content decide whether you appear, and whether the answer gets your details right.
85%
Share of renters who say they use or plan to use a rental listing site like Apartments.com in their search, the highest rate in Apartments.com's renter surveys so far.
Source: National Apartment Association (reporting an Apartments.com renter survey)
35%
Search engines came third among the tools renters say they rely on.
Source: National Apartment Association (reporting an Apartments.com renter survey)
18%
Share of Google searches in Pew's March 2025 study that produced an AI summary.
Source: Pew Research Center
8%
Pew tracked real browsing: when Google showed an AI summary, users clicked a regular result in 8% of visits, versus 15% without one.
Source: Pew Research Center
All the statistics, with sources