Over half
In J Turner Research's national study of more than 1,000 renters, over half already use AI to summarize reviews and spot red flags.
Source: J Turner Research
Learn · Earn more and better reviews
Earn more and better reviews
Renters read reviews closely, and more of them now ask AI to summarize the red flags. A steady flow of recent reviews and thoughtful replies matters more than a perfect average.
The numbers
Two negative reviews
J Turner Research found a small number of specific complaints can outweigh a strong average rating.
Source: J Turner Research
45.1%
J Turner Research's name for prospects who shop with high fear and low hope, looking for red flags in reviews.
Source: J Turner Research
9.3 basis point
RealPage research cited by J Turner Research ties a better online reputation score (ORA) to higher market returns.
All the statistics, with sources
Straight answers
- Should we respond to every review?Responding to reviews shows you are listening, but a thoughtful reply to the reviews that need one matters more than a copy-and-paste thank-you on every single review.
- How do reviews affect leasing?Reviews could influence whether renters consider your community, and one analysis links stronger reputations with better market returns.
- How can we get more reviews?Ask every resident at natural moments, such as move-in, after a completed work order or at renewal, using a direct Google review link or QR code.
- Can we offer residents an incentive to leave a review?Not for Google reviews: Google's policy prohibits offering incentives in exchange for reviews. The FTC rule allows some incentives if they do not depend on sentiment and are disclosed, but platform rules can be stricter.
- What is review gating, and is it allowed?Review gating means asking only residents you expect to be happy for public reviews; Google's policy prohibits selectively soliciting positive reviews, and the FTC says the practice could violate the FTC Act.