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<title>MultifamilyMarketing: PropTech</title><link>https://multifamilymarketing.com/</link><description>MultifamilyMarketing: news, research and tools for multifamily marketers. Published by Swifty.</description><language>en-us</language>
<item><title>Realpage and Funnel team up to let operators mix front office tools</title><link>https://www.multifamilydive.com/news/front-office-artificial-intelligence-property-management-system/832898/</link><guid isPermaLink="true">https://www.multifamilydive.com/news/front-office-artificial-intelligence-property-management-system/832898/</guid><pubDate>Tue, 13 Oct 2026 00:00:00 -0500</pubDate><description>Realpage and Funnel announced they will plug Realpage&#39;s screening, payments, pricing and availability tools directly into Funnel&#39;s leasing workflow so operators can build their own stack. Realpage says the agreement has been in the works for more than three months and that several of its top ten customers already use Funnel.</description></item>
<item><title>RealPage pauses new EliseAI integrations over a safety and controls dispute</title><link>https://www.multifamilydive.com/news/elise-realpage-multifamily-artificial-intelligence/832762/</link><guid isPermaLink="true">https://www.multifamilydive.com/news/elise-realpage-multifamily-artificial-intelligence/832762/</guid><pubDate>Mon, 12 Oct 2026 00:00:00 -0500</pubDate><description>RealPage has stopped approving new activations between its property management software and EliseAI, a platform used by over 700 property management companies. CEO Dirk Wakeham said EliseAI launched a new agent called Apollo without submitting it for review and that EliseAI has been working around RealPage&#39;s controls, so existing hookups keep running but new properties cannot be added.</description></item>
<item><title>Rentana launches revenue management tool built for apartment lease-ups</title><link>https://wrenews.com/rentana-lease-up-mode-multifamily-revenue-forecasting/</link><guid isPermaLink="true">https://wrenews.com/rentana-lease-up-mode-multifamily-revenue-forecasting/</guid><pubDate>Fri, 09 Oct 2026 00:00:00 -0500</pubDate><description>Rentana announced Lease Up Mode on October 8, a revenue management feature built for apartment communities that are still filling up. The system builds monthly lease targets, revises forecasts as leasing activity comes in and recommends pricing changes by unit type, and is available to existing customers at no extra charge.</description></item>
<item><title>HappiNest and Snappt pair up to stop AI faked rental applications</title><link>https://www.multifamilydive.com/press-release/20261005-happinestai-and-snappt-partner-to-stop-rental-application-fraud-in-ai-powe/</link><guid isPermaLink="true">https://www.multifamilydive.com/press-release/20261005-happinestai-and-snappt-partner-to-stop-rental-application-fraud-in-ai-powe/</guid><pubDate>Tue, 06 Oct 2026 00:00:00 -0500</pubDate><description>HappiNest.AI and Snappt announced an integration that makes Snappt the exclusive verification provider inside HappiNest&#39;s Application Copilot. The combined tool checks documents for fraud, confirms applicant identity, and validates income through payroll and bank data in one flow.</description></item>
<item><title>Yale and Yardi put digital keys inside the RentCafe resident app</title><link>https://www.globenewswire.com/news-release/2026/10/06/3375544/0/en/yale-partners-with-yardi-to-bring-simple-digital-key-access-to-multifamily-communities.html</link><guid isPermaLink="true">https://www.globenewswire.com/news-release/2026/10/06/3375544/0/en/yale-partners-with-yardi-to-bring-simple-digital-key-access-to-multifamily-communities.html</guid><pubDate>Tue, 06 Oct 2026 00:00:00 -0500</pubDate><description>Yale and Yardi announced a partnership that places smart lock digital key access directly inside the RentCafe Resident App, with keys issued and revoked automatically based on lease start and end dates. The system does not require Wi-Fi or a central hub, lowering install costs for older buildings.</description></item>
<item><title>AI coding tools are reshaping proptech buying and building</title><link>https://propmodo.com/what-happens-to-proptech-when-anyone-can-build-software/</link><guid isPermaLink="true">https://propmodo.com/what-happens-to-proptech-when-anyone-can-build-software/</guid><pubDate>Sun, 04 Oct 2026 00:00:00 -0500</pubDate><description>A Propmodo piece argues that AI code generation has lowered the cost to launch property tech products and made it easier for operators to build custom internal tools, but a wave of thinner options is coming. The article notes that AI generated code often needs more human debugging and that the real advantage now goes to teams who know what to build.</description></item>
<item><title>Federal judge pauses New York&#39;s ban on algorithmic rent pricing</title><link>https://www.multifamilydive.com/news/realpage-injunction-new-york-algorithmic-rent-setting-ban/832045/</link><guid isPermaLink="true">https://www.multifamilydive.com/news/realpage-injunction-new-york-algorithmic-rent-setting-ban/832045/</guid><pubDate>Fri, 02 Oct 2026 00:00:00 -0500</pubDate><description>A federal judge in Manhattan granted RealPage a preliminary injunction against New York&#39;s law restricting the use of software and algorithmic recommendations to set rents. The court found that the recommendations are a form of commercial speech protected by the First Amendment and that RealPage was likely to succeed on that argument.</description></item>
<item><title>Before AI agents can talk to your building, it has to know itself</title><link>https://propmodo.com/before-we-talk-to-our-buildings-we-need-to-teach-them-what-they-know/</link><guid isPermaLink="true">https://propmodo.com/before-we-talk-to-our-buildings-we-need-to-teach-them-what-they-know/</guid><pubDate>Thu, 01 Oct 2026 00:00:00 -0500</pubDate><description>Propmodo argued that buildings need a reliable digital baseline, built from reality capture and relationship mapping, before AI agents can usefully describe them. The piece warned that good AI depends on resolving conflicting data sources rather than confidently answering with bad information.</description></item>
<item><title>Venn buys Zuma for $50M as proptech consolidates around AI leasing</title><link>https://www.multifamilyexecutive.com/technology/agentic-ai-major-deals-latest-moves-multifamily-proptech</link><guid isPermaLink="true">https://www.multifamilyexecutive.com/technology/agentic-ai-major-deals-latest-moves-multifamily-proptech</guid><pubDate>Wed, 30 Sep 2026 00:00:00 -0500</pubDate><description>Multifamily Executive rounded up a wave of proptech moves, led by Venn&#39;s $50 million acquisition of agentic AI leasing platform Zuma and Betterbot&#39;s launch of a native CRM plus a voice AI that works across chat, SMS, email, and phone. The same roundup covered brightplace&#39;s new outcome based marketing platform, EliseAI crossing $200 million in annual recurring revenue, and new investment in HappyCo and CRED iQ.</description></item>
<item><title>EliseAI raises $350M and now powers one in six U.S. apartments</title><link>https://www.globenewswire.com/news-release/2026/09/29/3370681/0/en/eliseai-raises-350-million-at-4-billion-valuation-to-bring-ai-deeper-into-housing-and-healthcare-operations.html</link><guid isPermaLink="true">https://www.globenewswire.com/news-release/2026/09/29/3370681/0/en/eliseai-raises-350-million-at-4-billion-valuation-to-bring-ai-deeper-into-housing-and-healthcare-operations.html</guid><pubDate>Tue, 29 Sep 2026 00:00:00 -0500</pubDate><description>EliseAI announced it raised $350 million at a $4 billion valuation in a round led by Andreessen Horowitz and Bessemer Venture Partners, with Ontario Teachers&#39; Pension Plan, Sapphire Ventures, and Navitas Capital also joining. The company said it passed $200 million in annual recurring revenue in June 2026, powers one in six U.S. apartments, and will build out San Francisco as a second engineering hub alongside its New York headquarters.</description></item>
<item><title>AI concierges spread to big apartment complexes with mixed resident reviews</title><link>https://www.wamc.org/2026-09-28/chatbots-are-becoming-a-new-reality-for-renters</link><guid isPermaLink="true">https://www.wamc.org/2026-09-28/chatbots-are-becoming-a-new-reality-for-renters</guid><pubDate>Mon, 28 Sep 2026 00:00:00 -0500</pubDate><description>Park La Brea in Los Angeles, a 4,000-unit complex, uses an AI assistant called Liv to handle maintenance and resident questions. Residents reported fast responses on routine issues like hallway flooding, but one tenant found Liv disconnected a call about a ceiling leak before resolving the problem.</description></item>
<item><title>Ten states push back on RealPage federal settlement</title><link>https://www.multifamilydive.com/news/realpage-states-federal-rent-price-fixing-settlement/831422/</link><guid isPermaLink="true">https://www.multifamilydive.com/news/realpage-states-federal-rent-price-fixing-settlement/831422/</guid><pubDate>Fri, 25 Sep 2026 00:00:00 -0500</pubDate><description>Multifamily Dive reported that attorneys general from California, Colorado, Connecticut, Illinois, Massachusetts, Minnesota, North Carolina, Oregon, Tennessee, and Washington told a federal court the Department of Justice settlement does not resolve their state antitrust claims. Camden and Pinnacle argue the deal should also cover them, but the states want their suits to continue.</description></item>
<item><title>Grotto AI cut Hillpointe new-hire ramp from 90 days to 9 and lifted tour conversion 27%</title><link>https://www.financialcontent.com/article/bizwire-2026-9-23-grotto-ai-helps-hillpointe-cut-leasing-new-hire-ramp-time-10x-and-drive-27-higher-tour-to-lease-conversion</link><guid isPermaLink="true">https://www.financialcontent.com/article/bizwire-2026-9-23-grotto-ai-helps-hillpointe-cut-leasing-new-hire-ramp-time-10x-and-drive-27-higher-tour-to-lease-conversion</guid><pubDate>Wed, 23 Sep 2026 00:00:00 -0500</pubDate><description>Hillpointe cut on-site leasing agent productivity ramp from 90 days to 9 and contact center ramp from 30 days to 3 using Grotto AI. Agents using the platform converted tours to leases at 27% higher rates than non-users and saved more than 100 hours a month per property.</description></item>
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