https://multifamilymarketing.com/MultifamilyMarketing: news, research and tools for multifamily marketers. Published by Swifty.en-us https://www.multifamilydive.com/news/front-office-artificial-intelligence-property-management-system/832898/https://www.multifamilydive.com/news/front-office-artificial-intelligence-property-management-system/832898/Tue, 13 Oct 2026 00:00:00 -0500Realpage and Funnel announced they will plug Realpage's screening, payments, pricing and availability tools directly into Funnel's leasing workflow so operators can build their own stack. Realpage says the agreement has been in the works for more than three months and that several of its top ten customers already use Funnel. https://www.multifamilydive.com/news/amenities-popular-renters-competitive/832829/https://www.multifamilydive.com/news/amenities-popular-renters-competitive/832829/Tue, 13 Oct 2026 00:00:00 -0500Multifamily Dive looked at how operators are drawing renters in markets stuffed with lease ups and found three features getting the most traction: flexible business centers with meeting rooms, wellness spaces like saunas and cold plunges, and hospitality style resident services. The story notes that 1.2 million units were in lease up nationwide in early August and that southern concession use hit 21.1% in July while the national rate was 15.8%. https://www.multifamilydive.com/news/elise-realpage-multifamily-artificial-intelligence/832762/https://www.multifamilydive.com/news/elise-realpage-multifamily-artificial-intelligence/832762/Mon, 12 Oct 2026 00:00:00 -0500RealPage has stopped approving new activations between its property management software and EliseAI, a platform used by over 700 property management companies. CEO Dirk Wakeham said EliseAI launched a new agent called Apollo without submitting it for review and that EliseAI has been working around RealPage's controls, so existing hookups keep running but new properties cannot be added. https://naahq.org/news/fee-nomenon-compliance-movement-reshaping-family-housinghttps://naahq.org/news/fee-nomenon-compliance-movement-reshaping-family-housingMon, 12 Oct 2026 00:00:00 -0500An NAA panel outlined five FTC-flagged compliance risks for rental fees: hidden fees, consent gaps, inadequate disclosure, misrepresentation and restricting choice. Panelists said effective compliance now needs leasing, marketing and operations to use the same fee names and descriptions on every channel, because renters notice when the website, listing site and leasing office disagree. https://wrenews.com/rentana-lease-up-mode-multifamily-revenue-forecasting/https://wrenews.com/rentana-lease-up-mode-multifamily-revenue-forecasting/Fri, 09 Oct 2026 00:00:00 -0500Rentana announced Lease Up Mode on October 8, a revenue management feature built for apartment communities that are still filling up. The system builds monthly lease targets, revises forecasts as leasing activity comes in and recommends pricing changes by unit type, and is available to existing customers at no extra charge. https://www.multifamilydive.com/news/leasing-agents-apartment-construction-multifamily-labor/832664/https://www.multifamilydive.com/news/leasing-agents-apartment-construction-multifamily-labor/832664/Fri, 09 Oct 2026 00:00:00 -0500Residential leasing dominated open multifamily jobs at the end of the third quarter, with 423 of the 660 available positions tracked in CRETI's Q3 2026 Jobs Report. Median hourly pay for the roles was $20 and median annual pay was $76,000, and almost 80% of postings included compensation details. https://www.seroundtable.com/google-local-panel-whatsapp-button-42230.htmlhttps://www.seroundtable.com/google-local-panel-whatsapp-button-42230.htmlWed, 07 Oct 2026 00:00:00 -0500Google is now showing a WhatsApp button in the local panel alongside call, directions, website and share. The number comes from the WhatsApp field Google has been asking businesses to add to their Google Business Profiles. https://www.multifamilydive.com/press-release/20261005-happinestai-and-snappt-partner-to-stop-rental-application-fraud-in-ai-powe/https://www.multifamilydive.com/press-release/20261005-happinestai-and-snappt-partner-to-stop-rental-application-fraud-in-ai-powe/Tue, 06 Oct 2026 00:00:00 -0500HappiNest.AI and Snappt announced an integration that makes Snappt the exclusive verification provider inside HappiNest's Application Copilot. The combined tool checks documents for fraud, confirms applicant identity, and validates income through payroll and bank data in one flow. https://propmodo.com/real-estate-brokerages-fail-to-capture-two-thirds-of-inbound-leadshttps://propmodo.com/real-estate-brokerages-fail-to-capture-two-thirds-of-inbound-leadsTue, 06 Oct 2026 00:00:00 -0500A Pied Piper study of 2,198 consumer inquiries across 21 major real estate brands found that only 33% of callers reached an agent on the initial call, and 68% of web inquiries went unanswered within 24 hours. Just 18% of web inquiries ever resulted in agent contact. https://www.seroundtable.com/google-ads-automated-promotions-october-12-42223.htmlhttps://www.seroundtable.com/google-ads-automated-promotions-october-12-42223.htmlMon, 05 Oct 2026 00:00:00 -0500Starting October 12, 2026, Google will automatically identify and extract high quality promotions, such as coupons and deals, from advertisers' websites and apply them as assets to eligible Search and Performance Max campaigns. The feature targets accounts with linked location assets that don't already have promotion assets and is on by default, with an opt out in account level automated assets settings. https://www.multifamilyexecutive.com/property-management/california-enacts-pet-policy-transparency-law-rental-housinghttps://www.multifamilyexecutive.com/property-management/california-enacts-pet-policy-transparency-law-rental-housingFri, 02 Oct 2026 00:00:00 -0500Governor Gavin Newsom signed SB 1296, the Pet Policy Transparency Act, which requires California housing providers to put their pet policies in writing and share them before a renter pays an application fee. Beginning April 1, 2027, the policy has to appear with rental applications, on property websites, in digital advertisements, and on rental search platforms. https://multifamilymarketing.com/search-alerts/google-search-live-gets-a-gemini-3-8-upgrade-for-voice-and-camera-searches/https://multifamilymarketing.com/search-alerts/google-search-live-gets-a-gemini-3-8-upgrade-for-voice-and-camera-searches/Fri, 02 Oct 2026 00:00:00 -0500Google rolled out Gemini 3.8 Live to Search Live on September 15, 2026, bringing more natural voice conversations, mid chat language switching across 97 languages, and real time camera understanding. The update also adds web links inside answers, which gives apartment websites a new way to be cited when a renter talks or points a camera instead of typing. https://www.multifamilyexecutive.com/technology/agentic-ai-major-deals-latest-moves-multifamily-proptechhttps://www.multifamilyexecutive.com/technology/agentic-ai-major-deals-latest-moves-multifamily-proptechWed, 30 Sep 2026 00:00:00 -0500Multifamily Executive rounded up a wave of proptech moves, led by Venn's $50 million acquisition of agentic AI leasing platform Zuma and Betterbot's launch of a native CRM plus a voice AI that works across chat, SMS, email, and phone. The same roundup covered brightplace's new outcome based marketing platform, EliseAI crossing $200 million in annual recurring revenue, and new investment in HappyCo and CRED iQ. https://www.globenewswire.com/news-release/2026/09/29/3370681/0/en/eliseai-raises-350-million-at-4-billion-valuation-to-bring-ai-deeper-into-housing-and-healthcare-operations.htmlhttps://www.globenewswire.com/news-release/2026/09/29/3370681/0/en/eliseai-raises-350-million-at-4-billion-valuation-to-bring-ai-deeper-into-housing-and-healthcare-operations.htmlTue, 29 Sep 2026 00:00:00 -0500EliseAI announced it raised $350 million at a $4 billion valuation in a round led by Andreessen Horowitz and Bessemer Venture Partners, with Ontario Teachers' Pension Plan, Sapphire Ventures, and Navitas Capital also joining. The company said it passed $200 million in annual recurring revenue in June 2026, powers one in six U.S. apartments, and will build out San Francisco as a second engineering hub alongside its New York headquarters. https://www.financialcontent.com/article/bizwire-2026-9-23-grotto-ai-helps-hillpointe-cut-leasing-new-hire-ramp-time-10x-and-drive-27-higher-tour-to-lease-conversionhttps://www.financialcontent.com/article/bizwire-2026-9-23-grotto-ai-helps-hillpointe-cut-leasing-new-hire-ramp-time-10x-and-drive-27-higher-tour-to-lease-conversionWed, 23 Sep 2026 00:00:00 -0500Hillpointe cut on-site leasing agent productivity ramp from 90 days to 9 and contact center ramp from 30 days to 3 using Grotto AI. Agents using the platform converted tours to leases at 27% higher rates than non-users and saved more than 100 hours a month per property.